Case Study: Releasing “color theory” by Soccer Mommy

Detailing the release of two different yet related albums by Soccer Mommy.

Greg Lloyd 10/30/24 Greg Lloyd 10/30/24

Sign the petition! Stop union busting by Distrokid

Unfortunate non artist-friendly behavior at the digital music distributor Distrokid.

Greg Lloyd 10/27/24 Greg Lloyd 10/27/24

Studying the release buildup of Soccer Mommy’s studio album “Evergreen”.

Greg Lloyd 1/23/24 Greg Lloyd 1/23/24

A release analysis for a recent hit album.

Greg Lloyd 8/10/21 Greg Lloyd 8/10/21

The Compact Disc is still a thing!

Greg Lloyd 8/3/21 Greg Lloyd 8/3/21

Pros and cons on releasing your music on cassette tape! So vibey.